7 Marketing Skills for Agents in Commercial Real Estate

Commercial real estate marketing today is quite special. When it comes to your exclusive listings, each one should be suitably packaged to reach the right target audience. Attracting enquiries in this market is really important.

You can never learn too much when it comes to commercial real estate marketing. Understanding how to package the right message about the listing will help you find the right buyers and tenants. Read more »

Internet Marketing FAQ: What Is the BEST Way to Get Free Traffic To My Website in 2013?

What is the best way to generate free traffic to my website TODAY? Is Facebook or Twitter the easiest way to get people to visit my blog without paying for it? What about SEO or optimizing my website for keywords related to my niche? Can I still get thousands or tens of thousands of monthly visitors simply by ranking well in natural search? Read more »

Response Mechanisms in Commercial Real Estate Marketing Get Results

How do people respond to you when you market a quality commercial or retail property for sale or lease? That process is called a ‘response mechanism’. When you make the right choices on the response mechanism to be used in your campaigns, you can track enquiries coming from all of your marketing efforts. That information is valuable. Read more »

Types of Online Marketing Strategies

Online marketing techniques are aimed at creating awareness about your website in hope that the more the people visit your website the higher the sales. High conversion rate is good for your business. Consistency in sales and profits can keep you in business for a very long time. Read more »

How to Generate Content Marketing Traffic Online

Content marketing is probably the single easiest traffic source online today. In fact, it has been for many years, but it has been overlooked.

First, a definition: Content marketing is the process of writing content online for the purpose of getting people to read it and take action on your site.

So why don’t people talk about “content marketing” that much, and yet many sites online drive almost ALL their traffic with content? Read more »

Marketing Research Types

All marketing research falls into two basic categories: secondary and primary. Secondary research involves literature searches, article reviews and analysis of existing, available data. While secondary research is limited to the information you have on hand, it is usually much cheaper than primary research and can be conducted by small businesses themselves. Read more »

Is Your B2B Firm REALLY Marketing, Or Simply Making Tactical Soup?

Many B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. Often, the value of marketing activity gets measured in tactical terms-such as volume of media exposure, website traffic, webinar attendance, email click-through rates, awards for civic participation and social media “Likes” and “Followers,” rather than by tangible business outcomes such as lead generation, conversion rates, acceptance of new service offerings among existing clients, or revenue per associate. Read more »

Easy To Use Video Marketing Software

Those who are looking for easy to use video marketing software will love Easy Video Suite, a powerful tool that can explosively promote your product or service.

Any online marketer worth his or her salt knows that videos are one of the best ways to promote products. People nowadays have extremely short attention spans; many will not take the time to read through a long and winding article, but will take the time to watch a 30 second video. For this reason, it is important that you use easy to use video marketing software that will allow you to oversee all aspects of your online video marketing campaign. Read more »

Money-Making Strategies For Small Business Marketing

Due to the nature of the new Google algorithm, Penguin and Panda, it is imperative that you become aware of the money-making strategies for small business marketing.

It is to this extent that you will be able to earn money online. With all of the new changes it will be a challenge. However, with the right skills and the correct mindset you can easily accomplish the task at hand. Read more »

2013 Marketing Communications – Six Strategic Tips For Midsized Companies And Nonprofits

Everyone – organizations and consumers alike – continues to be wary of the ongoing negotiations in Washington associated with the fiscal cliff. It will take time to sort out the impact of what finally gets resolved, but marketers know they can’t wait any longer to determine how to aggressively promote their products and services now. Read more »

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