Search marketing is something every marketing professional needs to understand to survive to the digital era.

No long time ago the typical ways to announce a product or send a customized promotion were sending a mail or making a commercial call. Now, those ways do not  work. Because everybody is almost always online the most effective way to reach your customers has become the internet, more specifically Google. Search Engine Marketing (SEM)  is a set of techniques to increase a website’ visibility for people using a search engine such as Google or Yahoo. The goal is rank your page highly, in other words rank your brand highly.

I have found this very interesting article in Search Engine Land. Here you will find lot of information related to SEM industry, engine optimization, search marketing forums pages such as TopRank and search marketing news pages such as Alltop. Get started in the journey to the peak of Google results!

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